Privacy Notice

Last updated: 1 September 2026

This Privacy Notice explains how Coollab Ltd, trading as Upswing® (“Upswing”, “we”, “us” or “our”), collects and uses your personal information.

Coollab Ltd is the data controller responsible for your personal information under applicable UK data protection law.

1. Information We Collect

Depending on how you interact with us, we may collect:

* your name, email address, telephone number, billing and delivery address;
* account and subscription information;
* order, transaction and payment information;
* communications with our customer service team;
* marketing preferences and interactions; and
* technical information such as your IP address, browser, device and website usage.

We may collect this information directly from you, automatically through our website, or from service providers such as payment, ecommerce, delivery and marketing providers.

2. How We Use Your Information

We may use your personal information to:

* process payments, orders, deliveries, returns and refunds;
* manage your account and subscriptions;
* provide customer support;
* operate, analyse and improve our website and services;
* send marketing communications where permitted by law;
* prevent fraud and protect our business; 
* and comply with legal, tax and accounting obligations.

We process your information where necessary to perform our contract with you, comply with legal obligations, pursue our legitimate interests in operating, improving and protecting our business, or where you have given consent.

Certain information, such as your name, delivery address and payment information, is necessary to process an order. Without it, we may not be able to complete your purchase.

You can unsubscribe from marketing communications at any time using the unsubscribe link in our emails.

3. Sharing Your Information

We may share personal information where necessary with service providers that help us operate our business, including payment providers, ecommerce platforms, fulfilment and delivery providers, technology and analytics providers, marketing platforms and professional advisers.

We may also disclose information where required by law.

We do not sell your personal information.

4. Cookies

We use cookies and similar technologies to operate our website, understand how it is used and, where permitted, support analytics and marketing.

Where required by law, non-essential cookies are only used with your consent.

You can manage your preferences through the cookie controls on our website. For more information, please see our Cookie Policy.

5. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we use appropriate safeguards required by applicable data protection law.

You can contact us if you would like more information about these safeguards.

6. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Notice and to meet our legal, tax, accounting and contractual obligations.

We generally retain order and transaction records for six years where necessary for these purposes.

When information is no longer required, we delete or anonymise it where appropriate.

7. Your Rights

Depending on the circumstances, you may have the right to:

* access your personal information;
* correct inaccurate information;
* request deletion or restriction of your information;
* receive certain information in a portable format;
* object to certain processing, including direct marketing; and
* withdraw consent where processing is based on consent.

These rights may be subject to legal exceptions.

To exercise your rights, please contact us using the details below.

We do not currently use solely automated decision-making that produces legal or similarly significant effects on you.

8. Changes to This Notice

We may update this Privacy Notice from time to time. The latest version will be available on our website and the date of the most recent update will be shown above.

9. Contact & Complaints

If you have any questions about this Privacy Notice or how we use your personal information, please contact:

Coollab Ltd
2nd Floor 136 Baker Street
London, England, W1U 6UD
Email: info@upswingvitamin.com

If you are not satisfied with how we handle your personal information, you also have the right to complain to the UK Information Commissioner’s Office (ICO) at www.ico.org.