Cookie Policy

Last updated: 31 August 2026

This Cookie Policy explains how EFF Marketing Limited, trading as UPSWING® (“UPSWING”, “we”, “us” or “our”) uses cookies and similar technologies when you visit upswingvitamin.com (the “Website”).

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use and protect your personal information.

1. What are cookies?

Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website.

Cookies allow websites to recognise your device and may store information about your preferences, browsing activity or previous interactions with the Website.

We may also use similar technologies such as pixels, tags, local storage and other tracking technologies. For the purposes of this Cookie Policy, we refer to these technologies collectively as “cookies”.

2. Why do we use cookies?

We use cookies to operate and improve the UPSWING Website, including to:

keep the Website secure and functioning correctly;
remember your shopping cart and website preferences;
enable checkout and payment functionality;
understand how visitors use our Website;
measure Website performance;
improve our products, content and customer experience;
remember your cookie preferences;
measure the effectiveness of our marketing; and
where you have given consent, provide more relevant advertising and marketing.

3. Types of cookies we use

Strictly Necessary Cookies

These cookies are required for the Website to function and cannot normally be switched off.

They may be used for functions such as:

shopping cart functionality;
checkout and payment processing;
account login;
fraud prevention and security;
network management;
remembering your privacy and cookie choices.

Because these cookies are necessary to provide services you request, they do not generally require your consent.

Functional Cookies

Functional cookies allow the Website to provide enhanced functionality and remember choices you make.

For example, they may remember:

your country or region;
language preferences;
account preferences; or
certain Website display settings.

Where required by applicable law, these cookies will only be used after you have provided consent.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Website.

They may collect information such as:

pages visited;
time spent on pages;
traffic sources;
browser and device information;
Website errors;
interactions with Website features.

We may use services such as Google Analytics and Google Tag Manager to help us analyse Website usage and performance.

Analytics cookies that require consent will not be placed on your device unless you have chosen to accept them.

Advertising and Marketing Cookies

With your consent, we or our advertising partners may use cookies and similar technologies to understand the effectiveness of advertising campaigns and to provide advertising that may be more relevant to you.

These technologies may track activity across websites or services and may involve information such as device identifiers, browsing activity and interactions with advertisements.

We will not use non-essential advertising or marketing cookies until the required consent has been obtained.

4. First-party and third-party cookies

Some cookies are placed directly by UPSWING and are known as first-party cookies.

Other cookies may be placed by third-party services integrated into our Website.

Depending on the services enabled on the Website, these third parties may include:

Shopify, which provides our ecommerce platform, shopping cart and checkout functionality;
Google, for analytics, tag management and related measurement services;
Trustpilot, where review-related functionality or integrations are used;
subscription, customer-service or ecommerce applications integrated with our Shopify store; and
advertising or marketing providers that we use from time to time.

These third parties may process information according to their own privacy and cookie policies.

5. Your consent and cookie preferences

When you first visit our Website, you may be shown a cookie consent banner that allows you to accept, reject or manage non-essential cookies.

Except where a cookie is strictly necessary or another legal exemption applies, we will request your consent before storing or accessing cookies on your device.

You can change or withdraw your consent at any time through the Cookie Preferences or Privacy Choices option available on our Website.

Withdrawing consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

6. How long do cookies remain on your device?

Cookies may be either:

Session cookies, which are deleted when you close your browser; or

Persistent cookies, which remain on your device for a defined period or until you delete them.

The duration of individual cookies varies depending on their purpose and the service that provides them.

Where possible, we limit the duration of cookies to what is reasonably necessary for their intended purpose.

7. Managing cookies through your browser

Most web browsers allow you to control cookies through their settings.

You can normally configure your browser to:

block cookies;
delete existing cookies;
receive a warning before cookies are stored; or
restrict cookies from particular websites.

Please note that blocking strictly necessary cookies may prevent certain parts of the Website from working properly, including shopping cart, login or checkout functionality.

Browser controls are separate from the cookie preferences available through our Website.

8. International data transfers

Some of the third-party technology providers we use may process information outside the United Kingdom or European Economic Area.

Where personal data is transferred internationally, we take steps to ensure that appropriate safeguards are used where required under applicable data protection law.

More information about how we handle international transfers of personal information can be found in our Privacy Policy.

9. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

changes to the cookies or technologies we use;
changes to our Website or services;
changes to third-party providers; or
legal or regulatory requirements.

When we make material changes, we will update the “Last updated” date at the top of this Policy and, where appropriate, request renewed consent.

10. Contact us

If you have questions about this Cookie Policy or how we use cookies and similar technologies, you can contact us at:

EFF Marketing Limited
Trading as UPSWING®
Company Registration No. 13542455

Address:
Ground Floor
26 Skyline Village
London E14 9TS
United Kingdom

Email: info@upswingvitamin.com

For more information about how we process personal information and your data protection rights, please see our Privacy Policy.